“I love the affiliate model,” says David Osorio of CrossFit South Brooklyn. “I love the freedom that it grants us as business owners to express our vision and our business.”
Osorio has three guiding principles for his business. He and the team at CFSBK strive to make their affiliate professional, inclusive and effective.
Osorio’s recommendations for being professional are simple: “Be humble. Be prepared. Be honest.”
The latter two principles—being inclusive and effective—are fundamentally intertwined.
“Ultimately, it comes down to heart,” he explains. “Do people feel welcome, safe, and do they feel like this is a place where they’re gonna get better?”
Following these three principles is more important to Osorio than having the biggest space or the fanciest equipment.
“People don’t come for the equipment; they come for the experience,” he says.
Video by Michael Dalton.
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